LinkedIn video dimensions play a crucial role in ensuring that your videos look professional and are optimized for the platform. Whether you are creating a video post, an ad, or a video for your LinkedIn profile, understanding the correct dimensions is essential to make a positive impact on your audience. In this article, we will explore the different LinkedIn video dimensions and provide you with all the information you need to create visually appealing and engaging videos on LinkedIn.
When it comes to video posts on LinkedIn, it's important to know the optimal dimensions to make sure your videos display correctly on both mobile and desktop devices. The recommended dimensions for LinkedIn video posts are:
Aspect Ratio:
The ideal aspect ratio for LinkedIn video posts is 1:2.4. This means that the width of the video should be one-third of its height. For example, if your video height is 720 pixels, the width should be 240 pixels.
Resolution:
LinkedIn recommends using a resolution of 360p (480 x 360 pixels) to 1080p (1920 x 1080 pixels) for video posts. However, higher resolutions are always better as they result in a sharper and more professional-looking video.
File Size:
The maximum file size for a LinkedIn video post is 5GB. It's important to compress your videos appropriately to ensure they meet this requirement and load quickly on the platform.
If you are planning to run video ads on LinkedIn, it's crucial to adhere to the recommended dimensions to ensure that your ads are displayed correctly and effectively. The recommended dimensions for LinkedIn video ads are:
Aspect Ratio:
The ideal aspect ratio for LinkedIn video ads is 1:1 or 16:9. It's important to note that the aspect ratio may vary depending on the placement of the ad. For example, if your ad appears in the news feed, the recommended aspect ratio is 1:1, while for ads in the right column, the recommended aspect ratio is 16:9.
Resolution:
LinkedIn recommends using a resolution of 360p (480 x 360 pixels) to 1080p (1920 x 1080 pixels) for video ads. However, higher resolutions are always better for a more professional look.
File Size:
The maximum file size for a LinkedIn video ad is 200MB. It's crucial to compress your videos appropriately to meet this requirement and ensure smooth playback on all devices.
LinkedIn allows you to add a profile video to your profile to showcase your personal brand or highlight your professional achievements. The recommended dimensions for LinkedIn profile videos are:
Aspect Ratio:
The ideal aspect ratio for LinkedIn profile videos is 1:1 or 16:9. You can choose the aspect ratio that best fits your video content and personal branding.
Resolution:
LinkedIn recommends using a resolution of 360p (480 x 360 pixels) to 1080p (1920 x 1080 pixels) for profile videos. Opting for a higher resolution will ensure that your video looks crisp and professional on your profile.
File Size:
The maximum file size for a LinkedIn profile video is 5GB. Make sure to compress your video appropriately to meet this requirement and ensure smooth playback on all devices.
FAQ
1. What happens if my video doesn't meet the recommended dimensions?
If your video doesn't meet the recommended dimensions, it may appear distorted or cropped on LinkedIn. It's important to adhere to the recommended dimensions to ensure your videos look professional and are easily viewable by your audience.
2. Can I edit the dimensions of my video after uploading it on LinkedIn?
No, you cannot edit the dimensions of your video after uploading it on LinkedIn. It's crucial to ensure that your video is correctly resized before uploading it to the platform.
3. Can I use vertical or square videos on LinkedIn?
Yes, you can use vertical or square videos on LinkedIn. However, keep in mind that the recommended aspect ratios for video posts and ads are 1:2.4, 1:1, or 16:9. Using these aspect ratios will ensure that your videos are displayed correctly and effectively.
4. Are there any restrictions on video length on LinkedIn?
Yes, there are restrictions on video length on LinkedIn. For video posts, the maximum length is 10 minutes, while for profile videos, the maximum length is 30 seconds. Video ads, on the other hand, can range from 3 seconds to 30 minutes, depending on the ad format.
5. Can I upload videos in any file format on LinkedIn?
LinkedIn supports a wide range of video file formats, including MP4, MPEG-1, MPEG-4, and AVI. It's recommended to use the MP4 format as it provides the best compatibility and quality on the platform.
6. Can I add captions or subtitles to my LinkedIn videos?
Yes, you can add captions or subtitles to your LinkedIn videos. Adding captions or subtitles can make your videos more accessible and engaging for viewers, especially those who watch videos without sound.
7. How can I optimize my videos for better performance on LinkedIn?
To optimize your videos for better performance on LinkedIn, make sure to keep them short, engaging, and relevant to your audience. Use high-quality visuals, clear audio, and compelling storytelling to capture your viewers' attention and drive engagement.
8. Can I schedule my LinkedIn videos to be published at a specific time?
Yes, you can schedule your LinkedIn videos to be published at a specific time using LinkedIn's native video uploader or third-party social media management tools. Scheduling your videos can help you reach your target audience at the right time and maximize engagement.
Pros
- Using the correct video dimensions on LinkedIn ensures that your videos look professional and visually appealing.
- Optimizing your videos for LinkedIn's recommended dimensions improves their performance and engagement.
- Adhering to the recommended video dimensions increases the chances of your videos being displayed correctly on both mobile and desktop devices.
- Using the right aspect ratio, resolution, and file size ensures that your videos are compatible with LinkedIn's platform and load quickly.
- Creating videos with the recommended dimensions helps you maintain a consistent and professional brand image on LinkedIn.
- Compressing your videos appropriately to meet the recommended file size ensures smooth playback and a better user experience.
Tips
- Use video editing software or online tools to resize and optimize your videos for LinkedIn's recommended dimensions.
- Test your videos on different devices and platforms to ensure they look good and play smoothly.
- Add captions or subtitles to your videos to make them more accessible and engaging.
- Keep your videos concise and focused to grab viewers' attention and drive engagement.
- Include a strong call-to-action in your videos to encourage viewers to take the desired action, such as visiting your website or contacting you.
- Consider using a professional videographer or video production company to create high-quality videos that align with your brand and goals.
Summary
LinkedIn video dimensions are an essential aspect of creating videos for the platform. By following the recommended aspect ratios, resolutions, and file sizes, you can ensure that your videos look professional, load quickly, and engage your audience effectively. Whether you are creating video posts, ads, or profile videos, optimizing your videos for LinkedIn's recommended dimensions will help you make a positive impact and achieve your marketing goals on the platform.