App Optimisation Scams

app optimisation scams

App optimisation scams are becoming increasingly common as more and more people rely on mobile apps for various tasks. These scams typically involve fraudsters promising to improve the performance or visibility of an app in exchange for a fee, but often deliver little to no actual results. In this article, we will explore the details of app optimisation scams, how to spot them, and what steps you can take to protect yourself.

App optimisation scams involve individuals or companies offering services to improve the performance, visibility, or user experience of a mobile app. They often make grand promises of boosting app downloads, increasing user engagement, or improving app store rankings. However, once payment is made, the fraudsters either deliver subpar results or disappear altogether, leaving the app owner disappointed and out of pocket.

How Do Scammers Operate?

Scammers typically employ various tactics to lure unsuspecting app owners into their scams. They may use aggressive marketing techniques, such as cold calling or sending unsolicited emails, claiming to have insider knowledge or connections with app stores. They may also create fake online reviews or testimonials to appear credible. Once they have convinced the app owner to pay for their services, they may provide a few basic recommendations or even use black hat techniques that can harm the app's reputation in the long run.

How to Spot App Optimisation Scams?

There are several red flags that can help you identify app optimisation scams:

  • Unsolicited contact: Be wary of anyone who reaches out to you without you initiating contact.
  • Guaranteed results: If someone promises guaranteed results or claims to have insider knowledge, it's likely too good to be true.
  • Lack of transparency: Scammers often provide vague or evasive answers when asked about their methods or previous clients.
  • Unrealistic claims: Be skeptical of claims that seem too good to be true, such as overnight success or exponential growth.
  • Pressure to act quickly: Scammers often use high-pressure tactics to get you to make a hasty decision without proper research or consideration.
  • Request for upfront payment: Legitimate service providers usually have a more transparent payment structure, such as monthly fees or performance-based payments.

How to Protect Yourself from App Optimisation Scams?

To protect yourself from falling victim to app optimisation scams, consider the following steps:

  • Do your research: Before engaging with any service provider, thoroughly research their reputation, client reviews, and track record.
  • Ask for references: Request references from previous clients and reach out to them to inquire about their experience with the service provider.
  • Consult professionals: Seek advice from industry experts or consultants who have experience in app optimisation to help you navigate the landscape.
  • Read the fine print: Carefully review any contracts or agreements before signing and ensure that there are clear terms and conditions in place.
  • Trust your instincts: If something feels off or too good to be true, trust your gut instincts and proceed with caution.


Can app optimisation scams be reported?

Yes, app optimisation scams can be reported to various authorities, such as local law enforcement agencies, consumer protection agencies, or app store platforms. It is important to gather evidence and document all interactions with the scammer.

What are some legitimate app optimisation services?

Legitimate app optimisation services typically have a transparent process, proven track record, and positive client reviews. It is advisable to seek recommendations from trusted sources or consult with industry experts to find reputable service providers.

How can I improve my app's performance without falling for scams?

There are several legitimate strategies to improve your app's performance, such as optimizing the user interface, conducting A/B testing, implementing effective marketing campaigns, and seeking feedback from users. It is advisable to work with professionals or consult industry experts to implement these strategies effectively.

Are there any legal actions I can take against scammers?

Depending on the jurisdiction and circumstances, legal actions can be pursued against scammers. It is important to consult with legal professionals who specialize in fraud or consumer protection laws to understand the options available to you.

Can app store platforms protect against app optimisation scams?

App store platforms have measures in place to identify and remove fraudulent or deceptive apps. However, it is still important for app owners to exercise caution and due diligence when engaging with service providers outside of the app store ecosystem.

How prevalent are app optimisation scams?

App optimisation scams have become increasingly prevalent as the app industry continues to grow. However, by being aware of the red flags and taking necessary precautions, app owners can minimize the risk of falling victim to such scams.

Can app optimisation scams cause harm to my app?

Yes, app optimisation scams can potentially harm your app's reputation, visibility, and user experience. Black hat techniques or unethical practices used by scammers can result in penalties from app store platforms or damage to your app's credibility.

What should I do if I have already been scammed?

If you have already been scammed, gather all evidence, including communication records, payment details, and any promises made by the scammer. Report the incident to the relevant authorities and consider seeking legal advice to explore potential remedies.


- Legitimate app optimisation services can help improve app performance and user experience.

- App owners can gain valuable insights and recommendations from trusted professionals in the industry.


- Do thorough research before engaging with any app optimisation service provider.

- Seek recommendations from trusted sources or consult with industry experts.

- Trust your instincts and be skeptical of claims that seem too good to be true.


App optimisation scams are a growing concern in the app industry, with fraudsters making false promises to app owners in exchange for a fee. By being aware of the red flags, doing thorough research, and seeking advice from industry experts, app owners can protect themselves from falling victim to these scams. It is essential to prioritize transparency, trustworthiness, and a proven track record when engaging with app optimisation service providers to ensure the best outcomes for your app.